Created a non-food mega brand with phase 1 items to be on shelf in 12 months.
750+ items spanning 6 main categories were completed within established timelines and all items were on shelf within 36 months.
Home & Kitchen 160+ School & Office Supplies 170+ Paper Products 50+
Disposable Tableware 150+ Cleaning & Laundry 150+ Bag & Wraps 90+
The challenge in the GM aisles is the multitude of different products that would be represented under the Simply Done brand. This brand needed to compete with different National Brands on shelf throughout different categories from paper to laundry detergents, yet have a cohesive look.
This was achieved by dividing the items within the brand into 2 types of looks, which we called a “Brand Look”, and a ”Category Look”.
The brand look uses a solid teal label and the category look uses the logo placed in the upper left corner and pulls in color cues and patterns to help tie into the NBE.
